adidas - Strategy
Drapers Investigates: Do Nike and Adidas hold too much power?
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
DTC Channels Make Up Bulk of Sales for Nike, Adidas, Skechers and Vans – Footwear News
Nike sales outpace DTC competitors - Bloomberg Second Measure
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition – Footwear News
How Emerging Technology Could Drive Direct-to-consumer Business In Adidas | by Kathy Jiang | Medium
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
adidas - adidas delivers strong results in 2021 and expects double-digit sales growth in 2022
Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
Chart: Sportswear Giants Shift to DTC | Statista
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Adidas says will grow in China in 2022 | Reuters
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
Long-term China problems would hit Adidas targets to 2025 - Handelsblatt | Reuters
Direct-to-Consumer vs. Brick & Mortar
DTC Sales Growth of Sportswear Giants
adidas - Reports, Statistics & Marketing Trends | Insider Intelligence
Chart: Sportswear Giants Shift to DTC | Statista
