PDF) Actors, resources, activities and commitments
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Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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B2B Marketing: 16 decisions, 86 tools: Diviné, Marc, Schmitt, Lucille: 9782955375310: Amazon.com: Books
Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...
The network approach - a theoretical discussion
Applying the ARA model - Applying the ARA model The relationship model is the simplest form of network model Identify the focal firm and then the | Course Hero
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Supply Management: The Theoretical Foundation of the IMP Approach and its Contribution on Critical Purchasing Decisions
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How Digital Has Changed the B2B Buyer's Journey - Total Product Marketing
Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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