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Consumers Chill at Nike's Immersive Glacial Event - Event Marketer
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
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Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR