Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
PDF) Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
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Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
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Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers | Emerald Insight
Full article: Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
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Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers | Emerald Insight
UNIVERSAL BRAND PERSONALITIES: A Cross-Cultural Examination of adidas Brand Managers and Consumers in Italy and Germany.
Power distance and individualism/collectivism in China and U.S.A. | Download Scientific Diagram
