Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
PDF) Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"
The work isn't done: Make brand activism more than a moment | Sprout Social
4 Branding Lessons From Nike's Colin Kaepernick Ad
Big Brands And Political Activism: What Do Marketers Think?
Why companies need to be authentic about brand activism | UNSW Newsroom
What the Nike campaign tells us about the risks & rewards of taking a stand | Ipsos
Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices
Nike Ads Made Social Statements Throughout Its History
THE SOCIAL CULTURAL TRENDS OF NIKE CONSUMERS SHOWS THAT FOR SOME BRANDS, BRAND ACTIVISM & PURPOSE PAYS.
HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium