![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/09/22/08/nike-mag-xl.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2009/12/03/12/270959.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
Clayton Sullivan's Fact of the Day - Fact of the Day: The Nike slogan, “Just do it” was inspired by Gary Gilmore's last words. The serial killer said 'Let's do it' before
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![B.L.O.K.E on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, B.L.O.K.E on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
B.L.O.K.E on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?auto=webp&s=cfe47a682461e910c7517fa53ed12c14ef397ce5)
TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029283-10411375-image-a-6_1642439531852.jpg)